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What to expect in the first 14 days

Here’s the zoomed‑out view of deliverables, timeline and collaboration. Same clean style — just the details.

Start a Project See our Process

Deliverables

Lead Magnet

1x focused PDF (guide, checklist or template) designed and written for your ICP.

  • Outline → draft → final PDF (A4 + US Letter)
  • Cover, typography, and brand‑adjacent styling
  • Exported in web‑ready size + print‑ready

Landing & Tracking

A simple, fast landing page to collect opt‑ins and measure conversions.

  • Clean form + confirmation/thank‑you flow
  • Lightweight analytics (CTR, CVR)
  • Optional: basic email automation

Cold Email (optional add‑on)

Respectful outreach that earns replies without spam tactics.

  • ICP list criteria + lead sourcing guardrails
  • Deliverability setup, warm‑up and checks
  • 3–5 step sequence + A/B testing plan

Docs & Handover

Clear documentation so your team can run with it.

  • Editable files & copy docs
  • Subject lines, angles, and testing notes
  • Quick Loom‑style walkthrough (optional)

14‑Day Timeline

Day 1–2 • Fit
Kickoff call, confirm goals, ICP and constraints.
Day 3–5 • Research
Audience pains, desired outcomes, angles and objections.
Day 6–10 • Build
Drafts for lead magnet + landing, iterate with your feedback.
Day 11–14 • Launch
Publish, measure, and prep cold email (if included).

FAQ

Do you match my brand?

Yes. We work brand‑adjacent by default (fonts/colors), or we can follow your exact guidelines.

What if I only want the lead magnet?

No problem. You can start with the lead magnet and add cold email later.

How do we collaborate?

We keep it simple: Google Docs for copy, Figma/Canva preview for visuals, and short async check‑ins.

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